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The Ora Journal · Issue 01

Busayo, founder of Ora, at work in a denim jacket and cap
Ora Lumé, Eau de Parfum

Hi, it’s me, Busayo.

A letter from the founder

Busayo in a cap, resting in a woven chair

Ora started in a season when I was still figuring things out.

I had ideas, plans, and moments where I felt completely unsure of what I was meant to build. But the name Ora came to me before I had all the answers, and I held onto it.

What followed was a lot of prayer, research, trial, frustration and starting again. There were times I almost gave up, but I kept going.

Words by Busayo, founder of Ora

It is not just about smelling good. It is about carrying something that feels personal. Something that reminds you of your journey, your faith, your identity, and the person you are becoming.

Busayo